Clamshell packaging is an insert that fits around the product, providing a protective shell. Clamshells are often used to display and protect products in retail stores. Such packaging is typically made from sturdy plastic, designed to be opened and closed multiple times without damaging the product inside.
Clamshell packaging is used for products that are:
- Easily damaged
What material is used for clamshell packaging?
There are three main types of clamshell packaging: PET, PVC, and PP.
PET is a type of plastic made from polyethylene terephthalate. It is strong and clear, making it ideal for packaging products that need to be visible to the consumer.
PVC is a type of plastic made from polyvinyl chloride. It is strong and can be printed on, making it ideal for packaging products with a lot of information to share with the consumer.
PP is a type of plastic made from polypropylene. It is strong and can be recycled, making it ideal for packaging products that need to be environmentally friendly.
The key benefits of clamshell packaging include:
- Ease of use: Clamshells are easy to open and close, making them ideal for consumers at home or in stores.
- Versatile: Clamshells come with a wide range of options to accommodate different product shapes and sizes.
- Customization: There is an array of colors, finishes, measurements, and features that can be customized according to specific needs.
- Better product protection: Clamshells are designed to protect products against damage while being displayed in stores or during shipment.
- Ease of shipping and storage: Transporting clamshells is easy, as they can be stacked on top of one another without causing damage. Moreover, they take up less space than other container types because they do not have to be placed inside a cardboard box.
- Better product presentation: Clamshells provide merchants with more product visibility, which can lead to increased sales.
- Lower cost of shipping and storage versus other types of packaging
There are a variety of uses for clamshells in the following markets:
- Consumer Goods & Retail
- Pharmaceuticals & Healthcare
- Food & Beverages
- Automotive Parts
The following are some key examples of clamshell packaging in action:
- A laptop is wrapped in a clamshell for protection and easy handling.
- A cell phone is enclosed in a clamshell for added security during shipping.
- A bottle of perfume is packaged in a clamshell for retail display
Clamshell packaging industry use cases
Clamshell packaging can be used in many industries. Some of the industry use cases include:
#1. Retail Industry
Clamshells are often used in retail settings to protect and display products. For example, a clothing retailer might use clamshell packaging to display a new shirt or dress. The packaging can also be used to protect more fragile items, such as sunglasses or watches.
Another common use for clamshell packaging is to display and protect produce. A fruit or vegetable can remain in its clamshell until it reaches a consumer.
#2. Cosmetics Industry
Clamshell packaging is often used in the cosmetics industry to package lipsticks, lotions, and other small products that might be damaged if dropped. The clamshell protects these small products and prevents them from spilling out. Some cosmetics suppliers print information outside the clamshell packaging, allowing consumers to learn more about a product without opening it.
#3. Food Service Industry
Clamshells are often used to package food items like snacks or nuts. They are also used in the pharmaceutical industry to package over-the-counter (OTC) medications like aspirin or cough syrup. This helps to keep the product organized and easy to find on the pharmacy shelves.
#4. Manufacturing Industry
Clamshells are often used to package automotive parts or electronic components in the manufacturing industry. The clamshell packaging protects these items during shipping and helps to prevent them from being damaged. In some cases, the clamshell can be custom printed with information about the product.
#5. Fast Food Industry
Fast food restaurants can use clamshell packaging to hold food items like sandwiches or french fries. The clamshell protects these fragile foods, even if they are dropped during transit. Some fast-food companies print their logos on the outside of the clamshell for marketing purposes. 7 out of the 10 largest fast-food companies used a significant amount of clamshells. The volume of packaging from this industry is estimated to be between 1.5 and 2 billion clamshells per year. This number is only going to increase as the industry grows.
#6. Business-to-Business Settings
In business-to-business settings, clamshell packaging is often used to display and ship products. In some cases, companies use custom printed clamshells as giveaways or as a way to promote their brand name.
#7. Senior Care/Medical Supplies
Clamshell packaging can also be used in the senior care and medical supplies industries. For example, clamshells can be used to package syringes or other medical tools that need to be protected from damage. It can also provide a sanitary way to store and ship these medical supplies.
Custom Printed Plastic Clamshells & Packaging: What to Look for
With a bit of creativity and some custom printed clamshells, customers can make their packaging stand out from the crowd and get consumers excited about what’s inside.
Some companies look for unusual or interesting ways to design their clamshells, while others simply opt for standard designs that are easy to recognize. Whichever route you choose, custom clamshell packaging can be a great way to promote your product and increase sales.
# The clamshell should be made of sturdy plastic that can protect your product during shipping.
# The clamshell should be easy to open and close.
# The clamshell should be printed with your company logo and contact information.
# The clamshell should be designed in a way that will grab the consumer’s attention.
The bottom line is that clamshell packaging can provide various benefits for your business. If you’re looking for a way to stand out from the competition or simply want to make your product look more attractive to consumers, consider using clamshell packaging.
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